London Fashion Week is going online due to lockdown

How London Fashion Week can set the stage for a sector-wide ...

London Fashion Week is going online due to lockdown, LFW will introduce a digital-only portal available to business insiders and fashion lovers until June 2021.

It is a direct response to the worldwide social distancing and travel restrictions in place.

The switch to streaming, because everyone can watch the shows, would also make fashion even more inclusive. It means that regular shoppers should be having more interaction.

In addition to making this change, the British Fashion Council will formally combine the women’s wear and menswear shows at London Fashion Week into a single, gender-neutral showcase.

The unprecedented transition is a big step forward for the world of fashion. The combination of womenswear and menswear schedules means shows of less but greater quality will be shown.

It makes the fashion week much more eco-friendly with fewer shows, as less waste is generated.

The gender-neutral display schedule for LFW will run until April 2021, while the streaming platform for LFW will be available from June 12, and until June 2021.

‘Looking to the future and the ability to improve, collaborate and innovate is important,’ Caroline Rush CBE, chief executive of BFC, said in a press release.

‘Some of our companies have also welcomed London Fashion Week as a forum for shaping society, image and community, not just fashion.

‘The current pandemic is causing us all to focus more poignantly on the world in which we live. How we want to live our lives and create businesses when we get through this. The other side of this crisis, we hope, is about sustainability, creativity. Also, the product that you love, appreciate and cherish. By developing a forum for cultural fashion week, we are adapting digital innovation to the best environment.

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